Love's Letters: BOOOMBASTICALICIOUS CAMPAIGN BY THE ADIDAS UK TEAM #TAKE THE STAGE 2012

I was pleased to receive an invitation from the Adidas crew for their newest campaign- #TAKE THE STAGE 2012

Treated to delicious finger foods and Mojitos (non- alcoholic for me please thanks) at the Crazy Bear Members club in Covent Garden, the Adidas girls took us through what seems to be a positive and passionate project. It will encourage kids to work hard and champion whatever they love doing, whether it's sports, singing or writing. In so doing, this project has touched kids from all walks of life across the UK.

The creative ad campaign is centered around the London Olympic games and is the biggest project Adidas have embarked on in the UK. The boooooombastical 60 second advert features a whole heap of boombastic faces and will air tomorrow during the break for Britain's got talent on ITV. Wizzy Wow produced the track featuring a boomting somebody ;) All will be revealed on twitter soon enough....

Take a look at the behind the scenes with the goofy Keith Lemon: